The Situation
David’s Garden Seeds is a veteran-owned small business making BIG impact. David and his wife Juanita grew their small business from their home in the city to their now expansive acreage, seed store, and distribution center out in the country. With several employees and big dreams for what they could become, David and Juanita needed a new plan.
Their old website felt clunky and untrustworthy — their online seed store required payment through Paypal and customers had to click several links deep to see products — they knew this was costing them sales! In addition to this, David and Juanita wanted to decrease reliance of their overall revenue from their Amazon sales and maximize profits by selling directly to customers from their own new, reliable and beautiful website that they could manage themselves.
The solution
Created a new website using Shopify so that they didn’t miss out on sales or on profit
Highlighted their 1,600+ seed products so that were easy to search, find, and purchase
Created a Google ad campaign so that their products were at the top of search results
Created radio and TV ad highlighting their seed store to encourage in-person visits and local patronage
“We went to Marcus and Kennan about shooting a TV commercial for our business. ...Nothing but good words and lots of customers coming through the doors telling us how much they love the commercial. ...Thank you for such a great commercial advertising our business!”
