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FitWell

The problem?

FitWell did not have a cohesive brand or consistency in their online presence. They struggled to showcase the value of their full-service gym to the greater Castroville community.

The solution?

Website
The new website for FitWell highlights their small-town feel with big city offerings, like a playroom for the kids, state-of-the-art gym equipment, a sauna, and world-class personal trainers. We also simplified onboarding for new gym members with terms they could self-identify with — like “newbie,” “focused” and “pro.”

We created both the written content and shot photos featuring real FitWell members instead of stock models like those national chain gyms.

Print
We created a true welcome brochure upscaling their original welcome folder from its homemade copy-paper look. Marcus developed the track system seen in the folder, showing how everyone from a gym “newbie” to an exercise “pro” fits well at FitWell.

Video
Storytelling is a powerful communication tool. We created testimonial videos sharing the stories of FitWell members and staff. The videos are featured on YouTube, social media channels, website, and in email newsletters.

Reach your audience through the power of story.

Print Products

We created the content, captured the photography, and designed the layout for the first-ever mini magazine for FitWell. The magazine features success stories, upcoming events, and highlights the FitWell benefits.

We designed and printed a 7 Day Pass card in a heavy plastic. We also assist them in the design of event flyers for print and social media - giving their brand marketing a cohesive look and style.

Email Marketing
We create email newsletters with original blog content and upcoming events. We also help monitor their readers’ opens and clicks.

We even hosted the core members of the FitWell team at Marken Media Co. for a marketing planning meeting and training session (without the barbells and sweat of course).